Left: Norville with the conductor of one of America’s busiest trains during a 2015 segment on jobs. Below: with Hillary Clinton in 2007, during her campaign for the 2008 Democratic nomination for president
and has changed the way cancer research is done. She’s even been named one of Time ’s 100 Most Influential People in America.
That’s an inspiring story, but why didn’t you pick a sexier one? Everybody does sexy stories, right? Certainly we do ones that are super eye- catching. But we also do stories that have deep meaning. We live in an incredibly challenging and frightening time. And when Inside Edition does a story about someone like Kathy Giusti, it makes you pause and think that it’s not all that bad. We can get through this. Why has anchoring the show for so many years appealed to you personally? I was a correspondent at CBS News in the 1990s while I was pregnant with my second child. I was offered the weekend anchor job, which was terrific, but I couldn’t conceive how it would all be possible. I never wanted to knowingly make a career move that I believed would damage my personal life. So I
made the move to Inside Edition . Why have I stayed this long? Because it’s worked for me. I like being a ball and chain to the anchor desk, and I haven’t been on the road that much. Consequently, all three of my kids have graduated college. And you know, Inside Edition is celebrating its 35th anniver- sary, and so am I with my husband! I don’t want to jinx anything, but I think I made the right choice. Could you work another, say, 20 years? Oh, bless your heart! Say that “she responded with a hearty laugh.” I don’t think anybody wants to see me on TV that long. In that case, how will the show evolve? I would love for us to have a streaming presence on a platform like Pluto. I’ve
been pushing for it for a while. I think it would be a win across the board for us and give us the opportunity to serve our content to another audience. But for now, our digital footprint is insane. We have more than 11 million subscribers to our YouTube channel. We’re at 19 billion views overall. Nobody comes close to that. Not NBC, not CNN, not any of them. What’s the biggest challenge going forward? It’s the question everybody has been ask- ing: how to make our content more accessible, more frictionless, and easier to digest for our viewers who want it at all times. We’re always working on that, and I absolutely want to be a part of that. For now, we have a pretty good machine— and if it ain’t broke, don’t fix it.
NOVEMBER / DECEMBER • 2022
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